What's Tasty at Sigona's Farmers Market

February 9, 2011

Robbie Sigona’s Produce Tips: Strawberries

Filed under: Produce Tips — Sigona's @ 9:57 am

Robbie Sigona’s Produce Tips: Strawberries

  • Berries should be bright and shiny, not dull and flat looking.
  • The calyx (or stem) should be green and appear fresh. Older ones turn a brownish-yellow and dry up.
  • Strawberries should have a full red color. A little green shoulder (under the calyx) is ok, but look for berries with as little green as possible.

For the best eating experience…

  • Strawberries hold best in the fridge
  • Just-picked strawberries taste best at room temperature, so leave them on the counter a bit to come to room temperature before taking a bite.
  • Don’t wash strawberries until you’re ready to eat them.

Robbie Sigona is our produce buyer. He works with local farmers and scours the market for the very best in fresh fruits and vegetables — some you won’t find anywhere else.



  1. Some strawberries are white or cream inside and others are more pink. The whiter ones are also more woody. I prefer the softer, pink ones. How can I tell the nature of the center from the outside?

    Comment by Tina — February 9, 2011 @ 6:23 pm

    • Hi Tina – Thanks for your email. The inside color of a strawberry is more of a varietal thing. Most of the berries grown in Oxnard are a Ventana or Camino Real variety. Southern CA strawberries tend to be white inside. Our local, Watsonville-grown Albion variety strawberries are usually red inside and eat sweeter.

      Please feel free to ask any of our produce crew to try any berry you like next time you’re in the store!

      Take care,
      Robbie Sigona
      Sigona’s Produce Buyer

      Comment by Sigona's — February 10, 2011 @ 11:56 am

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